Google Tag Manager Training

Google Tag Manager


GTM is abbreviated as Google Tag Manager and GTM is a tag management system that allows users to add and edit snippets of custom called tags to a website or mobile app. Google Tag Manager tags are used in analytics tracking, managing advertising pixels and creating additional site functionality and disable tags without touching the source code.

By adding Google Tag Manager code to our website, we can simply deploy analytics and measurement tag configurations from a web-based interface. Google Tag Manager is used in replacing all other manually-coded tags on a website or app, including tags from Google Ads, Google Analytics, Floodlight, 3rd party tags etc..,

  • Introduction to Google Tag Manager
  • Benefits of Google Tag Manager
  • Basics of GTM Tracking
  • Creating a GTM container for Website/App
  • Installing Google Analytics with GTM
  • Implementing Facebook Pixel scripts code
  • Implementing AdWords Conversion scripts code
  • Cross-domain Tracking

  • Tag Manager Injector
  • Tags, Triggers, and Variables
  • Conversion Tracking
  • Form submission Tracking
  • Implement Different Tracking Scripts
  • Implementing Facebook Pixel scripts code
  • General Strategy for Custom Tracking
  • Social Media Traffic Tracking

  • URL Redirection
  • How to Use Regular Expressions
  • Tag Assistance
  • Implementing Schema Tags
  • Implement Breadcrumb Using GTM
  • Create Popup Message Using GTM
  • Ecommerce (Online Transaction Tracking )
  • Understanding of DOM Elements

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Course & Curriculum

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Application Based Learning

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Interview preparation

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