Google Adwords Training

Google Adwords


Google AdWords is an advertising service provided by Google for businesses wanting to display ads on Google and its advertising network. Google AdWords program enables businesses to set a budget for advertising and only pay when people click the ads and this ad service program is largely focused on keywords.

We can select the type of campaign based on the advertising goals

  • Display Network campaign
  • Search Network campaign
  • Video campaign
  • App campaign
  • Shopping campaign


Google Adwords Important Terms


  • Adword Campaign
  • Bidding Strategy
  • Click Through Rate
  • Quality Score
  • Keywords Strategy
  • Remarketing
  • Conversion Tracking
  • Search Ads
  • Display Ads
  • Video Ads
  • Shopping Ads
  • Universal App Ads

  • Introduction to Google Adwords
  • What is PPC advertising
  • Setting up a Google Adwords account
  • Understanding Adwords account structure
  • Types of Advertising campaigns
  • Creation of Advertising campaigns
  • Understanding the Google Adwords Algorithm
  • What is the bidding strategy?
  • Different types of bidding strategies?

  • What is CTR?
  • Why is CTR important?
  • How to increase CTR
  • What is Google's Ad Rank
  • What is the Google's quality score
  • Why quality score is important
  • How to increase quality score
  • What are ad-extensions
  • Types of ad-extensions

  • What is a Keyword
  • Different types of keywords
  • What is a Negative keyword
  • Importance of negative keywords in optimization
  • Understanding all the ad metrics
  • What is conversion tracking?
  • How to set up conversion tracking code
  • Analyzing your competitor’s performance
  • What is Ad-scheduling

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